There’s something really inspiring + hopeful about watching a start-up expand beyond the idea phase. Don’t you think?
There’s an unspeakable excitement, a healthy dose of adrenaline and just enough fear that the founder’s “crazy” idea won’t amount to anything beyond a pitch deck to stay curious about what’s happening behind-the-scenes. So, we’ve decided to include you in the behind-the-scenes journey to opening trove’s doors.
As you can imagine, big visions require big actions – and we’ve been no strangers to taking risks and embracing the unknowns since embarking on our journey as co-founders.
At the same time, to remain in integrity with our brand mission, it’s been a top priority to stay extremely dedicated to our own wellbeing throughout the process of building trove.
While we’ve been leaning into uncomfortable edges in terms of running a start-up, finding the dream location (and signing the lease!), trusting beyond what we can see, investing capital, and hiring a trusted team to help us fill the gaps
We’ve also been nourishing ourselves every step of the way: our health, our energy + our relationships.
We have stayed in alignment with our brand belief that:
“the more well we are as individuals, the more good we can do for the collective”.
Let us tell you that, from a founder perspective, prioritizing our personal health + wellbeing through the start-up phase has been paramount to our professional (and personal) success. It hasn’t always been easy, and we have had to make challenging decisions and re-prioritize to ensure our wellness remains at the forefront, AND we have chosen to navigate it all with ease.
So, where are we currently at? Let’s give you a trove update.
From the branding, design + conception of trove, we’ve come a long way! In the last few months, we’ve witnessed a year of hard work come to life.
– We moved into our dream space at Adelaide + Brant.
– We finalized design, demo + reno plans.
– We launched our socials, blog + newsletter to begin building our community.
– We completed demos, and now have a blank canvas on which to create pure magic through our renos + restoration
– We designed branded hoarding on the facade of our building to announce our presence + location (coming very soon!).
– We’ve met weekly, daily + sometimes hourly with a team of dedicated humans who are supporting this vision + build.
We’ve been on the journey of a lifetime to build a wellness experience that’s impossible to forget. For us, that experience starts here + now, with you. We’re so happy that you’re following along on trove’s journey – thank you.
Toronto has never seen a sanctuary such as this, and we can’t wait to open our doors to you!
Stay up-to-date with our journey on the blog + be first to hear about special giveaways, events + rates for opening.
In the name of being well,
Tanya + Zoë
trove co-founders